College Thesis Writing - How to Write A Great One

College Thesis Writing - How to Write A Great OneA college thesis is not always easy. Not only do you have to write a few pages, but you also have to think about grammar and how it will be used in the main body of your writing. This article will tell you what you should and shouldn't include in your college thesis.The first thing you should do when writing a college thesis is to decide if you want to write about an existing theme or if you want to write about something completely new. In other words, are you going to write about a problem that hasn't been solved? By knowing this beforehand, you can choose topics and decide on the direction of your topic. For example, if you are writing about people with bipolar disorder, you could choose to talk about bipolar disorder and the people that are affected by it. On the other hand, if you are writing about business expansion and how it affects society as a whole, you may write about how a business can grow, the issues that businesses face, and how they can grow.When writing a college thesis, you should also be concerned about what format you use for your writing. Most English colleges do not use bibles but instead use shorthand. You can find these abbreviations in your college's library or online. If you are writing a more formal dissertation, you can find the abbreviation for MLA, which stands for the MLA style guide.There are many things you can do to make your paper look professional and acceptable to English professors. Some of these things include using proper grammar, checking for typos, and using proper punctuation. Using these tips can help you make sure that your paper will be accepted and looked at favorably by your professor.Remember that you cannot just rely on your knowledge to write an essay. You must have an understanding of what is expected of a writer as well. You should always use your research and knowledge of the subject to inform your writing.Finally, it is important to be patient when writing a college thesis. You will definitely encounter unexpected twists and turns in your thesis, which will require you to try different things to make the article look good.So, if you want to know how to write a thesis, there are many tips and hints in this article. Just remember to follow the rules and avoid mistakes. College is the best time to learn about writing and presentation, so get started by learning what you can and remember to ask for help.

Melting Point Vs. Freezing Point

You may think the melting point and freezing point of a substance occur at the same temperature. Sometimes they do, but sometimes they dont. The melting point of a solid is the temperature at which the vapor pressure of the liquid phase and the  solid phase are equal and at equilibrium. If you increase the temperature, the solid will melt. If you decrease the temperature of a liquid past the same temperature, it may or may not freeze! This is supercooling and it occurs with many substances, including water. Unless there is a nucleus for crystallization, you can cool water well below its melting point and it wont turn to ice (freeze). You can demonstrate this effect by cooling very pure water in a freezer in a smooth container to as low as −42 degrees Celcius. Then if you disturb the water (shake it, pour it, or touch it), it will turn to ice as you watch. The freezing point of water and other liquids may be the same temperature as the melting point. It wont be higher, but it could easily be lower.

Divalent Cation Definition in Chemistry

A divalent cation is an cation with valence of 2. This type of ion may form two chemical bonds with anions. Also Known As: bivalent cation Examples A magnesium ion, Mg2 is a divalent cation. In fact, all of the alkaline earth metals (group 2) form divalent cations. Source Greenwood, Norman N.; Earnshaw, Alan (1997). Chemistry of the Elements (2nd ed.). Butterworth-Heinemann. ISBN 978-0-08-037941-8.

Hrm 532 - 1564 Words

Running Header: Assignment 1: To Organize or Not to Organize? The Mercedes-Benz U.S. International (MBUSI) is located in Vance, Alabama employs over 4,000 people. This organization has created thousands of others jobs by association in the area and has contributed billions of dollars of other commerce do to its presence in Alabama. This company’s story began in Alabama in 1997. It began producing only one model and after such a great response to the vehicle it increased its production with other models in 2004. Since the inception of the organization into the state there has been only one layoff. Employees make some of the highest wages in Alabama at this organization. There are generous bonus packages and vacations. MBUSI†¦show more content†¦The benefit of organizing a union for this particular company would be raised wages, fringe benefits, a reduction in pay inequality, and workplace protections. According to an article written by Tamsin McMahon, auto makers are rushing to the southern states looking for cheap labor and incentives (McMahon, 2012). Although the companies are bringing jobs to area that may be in need, the wages being offered aren’t any comparison to the wages offered up north. A labor union will fight to regulate this pay differential. According to automotive blog in the raw, the executives receive a bonus of up to 4000.00 dollars from profit sharing. Regular staff members only receive about 600.00 dollars. The fringe benefits of working in a company of this size would be the fringe benefits that would include having a sizable bonus like executives. Unions would also benefit the employees at this organization by improving pay inequality and workplace protection. As mention before, large companies such as MBUSI have relocated their plants to the south to reap the benefits of cheap desperate labor. Since there is such a need for jobs in these states many offer even more incentives including major tax deductions. A union would help regulate the inequality of pay throughout the country. 3. Create a mission, purpose, and objective statement for a strategic plan to organize a union for this group. The mission of the union workers of MBUSI would beShow MoreRelatedEmployee Compensation and Pay-for-Performance in the Legal Profession1520 Words   |  6 Pagespercent of gross domestic product, and about 65 percent of all wages paid. (p.531) There are few studies identifying HRM practices in SMEs and even fewer that have a focus on the relationship between HRM practices and performance. (Carlson, Upton and Seaman, 2006, p.532) Reported is that recent research of an empirical nature has demonstrated the positive relationship between HRM practices and important organizational outcomes such as productivity, turnover, and firm performance. (Carlson, UptonRead MoreTable Of ContentsPrefacexiiiPART ONEThe Strategic Human1743 Words   |  7 PagesWhat Is a â€Å"Right† Behaviour? Objectives of Human Resource Management Strategic Human Resource Management The Organization of Human Resource Management The Human Resource Management Profession of the Future The Framework Used in This Book Spotlight on HRM: Will the 21st Century Belong to Canada? Summary Terms for Review Self-Assessment Exercise Review and Discussion Questions Critical Thinking Questions Ethics Question Web Research Incident 1-1: Human Resource Decision Making at Calgary Importers LtdRead MoreSouthern Company Case Study1031 Words   |  5 PagesAssignment 4: Southern Company—Case Study Author/Student: Antoine Jean â€Å"AJ† Garand Instructor/Professor: Dr. Marie-Line Germain, Ph.D. Course: Talent Management – HRM 532 Date: Sunday, February 26, 2012 Evaluate the effectiveness of the roles that the strategic leaders played in the formation of the performance management strategy. Silzer and Dowell (2010) define Talent Management as â€Å" an integrated set of processes, programs, and cultural norms in an organization designed and implementedRead MoreMacdonlds1315 Words   |  6 PagesRUNNING HEAD: McDonald’s CASE STUDY Mondrea Mathews Professor Germain HRM 532 Talent Management January 22, 2012 McDonald’s has been around for fifty-four years. By McDonald’s growth to more than thirty thousand restaurants in 118 countries serving fifty-five million customers per day. A number of factors led the organization to the conclusion that enhancements in its talent management and development system were need. (Goldsmith, 2010. p.156)Read MoreHrm Of The Aviation Industry2362 Words   |  10 Pages Embry-Riddle Aeronautical University Human Resource Management Instructor: Trish Poznick Student: Eric Aimee Tchuigoua-Youmbi May term 2015 Topic: HRM in the aviation industry. After the Civil Aeronautics Act created the Civil Aeronautics Authority (CAA) in 1938, which was responsible for safety programs and economic regulations that included route certificates, airline tariffs, and air mail rates, and the Airline Deregulation Act of 1978, where the congress believed that fares would dropRead MoreCase Study: Bank of America Essay1502 Words   |  7 PagesRunning Head: BANK OF AMERICA Assignment 1: Bank of America Case Study Sylvia Armstrong Dr. Marie-Line Germain HRM 532 – Talent Management January 22, 2012 1. Outline the talent management program that led to success for the company. Bank of America has always been a leader in the financial services industry. Its philosophy of talent management and development is driven by seven guiding principles that create a mindset thatRead MoreTalent Managment Strategy1507 Words   |  7 PagesAssignment Three Talent Management Strategy Strayer University Talent Management – HRM 532 Dr. Mary D. Tranquillo February 17, 2013 Formulate a talent management strategy to encompass the entire talent requirements of the organization. My organization is Common Grounds Coffeehouses. Common Grounds are specialty coffeehouses that support the community by offering a place to gather while enjoying specialty brews in a neighborhood setting that facilitates social networking in a friendly and safeRead MoreMcdonalds Case Study1642 Words   |  7 PagesWeek 3 Assignment 1: McDonald’s Case Study HRM 532 Talent Management Strayer University July 21, 2013 Dr. Robert D. Doug Waldo, SPHR For most of its fifty-four years of existence, McDonald’s has been very successful in growing its business while being able to utilize a decentralized approach to managing its global workforce. The size, complexity and global character of the business has continued to grow to more than 32,000 restaurants in 118 countries serving approximately 55 millionRead MoreAssignment 4: Southern Company Case Study Essay1647 Words   |  7 PagesAssignment 4: Southern Company Case Study XXX XXXXX Professor XXXX XXXXX HRM 532 – Talent Management May 27, 2012 Abstract Southern Company is an electric utility company headquartered in Atlanta, GA. The company owns electric utilities in Alabama, Florida, Georgia, and Mississippi and services roughly 4.4 million customers. Southern Company also provides fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliabilityRead MoreEssay about Organizatinal Change1668 Words   |  7 Pagestheory (7th ed., pp. 206-221). Boston, MA: Wadsworth. Choi, M. (2011). Employees attitudes toward organizational change: A literature review. Human Resource Management, 50(4), 479-500. doi:10.1002/hrm.20434 Coch, L., French, J. (1948). Overcoming resistance to change. Human Relations, 1(November), 512-532. doi:10.1177/001872674800100408 Dent, E. B., Powley, E. H. (2003). Employees actually embrace change: The chimera of resistance. Journal of Applied Management and Entrepreneurship, 8(1), 40-56

Why Entrepreneurs Start Their Own Business - 1676 Words

Introduction The way in which individuals trade has changed; this change stems from the awareness of the way in which the modern man functions in this constantly developing society. The term ‘entrepreneur’ is becoming increasingly common amongst individuals in society. Living in a constantly developing world, with rapid technological, environmental and social changes that effect the way we live means the modern man is constantly seeking new and innovative ways to adapt to these changes. During this research paper I will discuss my findings of what the motivations are of an entrepreneur to start a business. Having interviewed an entrepreneur, I got a sense of how an entrepreneur works, their ambitions and ideas of starting a business. My research spans over three main themes, gender, personality and, success and failure. Throughout my research I found these three themes to be quite common when looking at why entrepreneurs start their own business. I also honed into how these themes effect different people around the world and, how cultural and societal values alter the way individuals take out entrepreneurship activities. 1.1 Gender There is a sparse amount of women entrepreneurs and numerous fields women are hesitant to get involved in. There is a large gender divide in certain industries, one of the biggest ones being in the technology industry. While the technology industry is not short of entrepreneurs, women entrepreneurs are said to be scarce in such fields.Show MoreRelated21200 Words   |  5 Pagesand businesses that have been in existence for less than three and one-half years. While the high rates of entrepreneurial start-up activities occur in low-income countries, where good jobs are not plentiful such as brazil, china, Argentina. Low rates occur in high-income countries, such as Germany, French, USA.   also identifies whether its respondents are starting a new business to take advantage of an attractive opportunity or because of necessity to earn an income. High-income countries——attractiveRead MoreWhat Did You Learn From This Video? Elaborate?942 Words   |  4 Pagesthe e-myth is. The E-myth is short for The Entrepreneurial Myth. This myth states that all people who open a small business are entrepreneurs. Also it states that people have a false ideology that just because the know how to perform the skill that they can run the business effectively. Michael Gerber states that these people know how to work on their business but not in their business†. Another thing that I made note of is the 7 disciplines of entrepreneurship. These disciplines are: 1) EnterpriseRead MoreThe Entrepreneurial Sequence Essay1082 Words   |  5 Pagesreinventing the way business is done. Each new company provides a different perspective as to how business should be handled. They also provide a very large portion of the new products that change the way we live our day-to-day lives. However, due to the risks involved in starting a new company it takes a certain entrepreneurial spirit to successfully launch a new business. This paper will step through the entrepreneurial process by examining two separate entrepreneurs and their reason forRead MoreDesigning A One Stop Shop For Aspiring Entrepreneurs918 Words   |  4 Pagesapplication for it. A virtual entrepreneur mobile application is a great application to bring into the mobile market. The idea behind the application is to create a one-stop shop for aspiring entrepreneurs who need assistance into building their business form the ground up. This application main task is to assist users in the steps of getting their business off the ground giving them access to tips, tools, and resources that will allow them to successfully start a business. The application will be calledRead MoreCustomer Segment : Funder ( Impact Investor1588 Words   |  7 PagesCustomer segment: Funder (impact investor philantrophist) Impact investors want to grow their money while they can still give impacts to the world via social companies. The reason about why impact investors do not invest in the normal profitable companies instead of social companies is because impact investors also aim for impacts to the world that they can give. It should be a good thing for the investor to be able to get a lot of profits, but also give positive impacts to the world or theyRead MoreThe Following Seven Key Lessons Are To Help Any Beginner1618 Words   |  7 Pageshelp any beginner entrepreneur strive for success with a little more ease than as if they were to tackle it without any guidance. This book will focus on seven key lessons to becoming a successful entrepreneur as well as examples of entrepreneurs that have become successful either following these methods or creating their own pathway through the battle of entrepreneurship. To become and entrepreneur there are the lessons, the theories, the playbook that exists fo r entrepreneurs to help them succeedRead MoreThe Teachability Dilemma of Entrepreneurship1296 Words   |  6 PagesEntrepreneurs are a very, or perhaps the most, important boost in our economy. They do not only take the risk for the sake of a business, but also they provide our economy with employment opportunities and culture. A society can only be prosperous only when it rewards and encourages entrepreneurial activity because in fact, it is the entrepreneurs and their activities that are the critical factor for success, prosperity, growth and opportunity in any given economy. Entrepreneurship is not easy andRead MoreFactors Assoicates with Increasing Entrepreneurship in the United Arab Emirates 1205 Words   |  5 Pageswhom are women with the majority being male employees (17). Another important GCC specific element to put in mind when discussing employment is the percentage of non-nationals who contribute to the working population. This explains why the majority of entreprene urs in the UAE are not Emirati nationals (18). With the high number of employment in the public sector given many incentives such as high salaries, job security, benefits and flexibility entrepreneurship remains the path less crossed dueRead MoreInternet Helps Women Entrepreneurs Overcome Hurdles1389 Words   |  6 Pagescom/tipsforsmallbusiness/internet-helps-women-entrepreneurs-overcome-hurdles.html The Internet may well be the best tool for women entrepreneurs as they seek increased opportunities, female mentorship, start-up capital, and perhaps even a way, if it exists, to let go of any mom guilt. From entrepreneurial websites designed just for women to crowdfunding and online-based small business financing, the Internet offers business-oriented women a wide array of start-up opportunities. Tamara Monosoff, a social entrepreneur and the ownerRead MoreThe Characteristics Of Survival Entrepreneurs1342 Words   |  6 PagesCharacteristics of Survival Entrepreneurs The environment of survival entrepreneurs is plagued by â€Å"overcrowded market ‘niches’, negligent or predatory government agents, and multiple but volatile sources of household income,† which results in a high level of uncertainty. Due to other emergencies that they are faced with, they are faced with the need to avoid unnecessary risks. Furthermore, relationships with patrons that result in some sort of reciprocity need to be fostered in order to have a pool

The impact of the electronic society free essay sample

According to the study on heavy metal content of personal computers by Hading and colleagues, each of these elements occur In concentrations higher than the federally regulated levels. The steadily growing stream of electronic waste poses a threat to human health and environmental integrity. In 2005, more than 63 million personal computers will be disposed of according to a recent study by National Safety Council. When these computers are retired there are four options: recycling, donating, returning to the manufacturer, throwing in the trash. The most common procedure is throwing it way. In 2005 an estimated 5. Billion pounds of electronic waste was generated (EPA, 2005). Of this, only 9% was recycled (Hading et al. , 2006). When computers end up in landfills it is possible that the toxic metal can leach into groundwater. The EPA developed the Toxicity Characteristic Leaching Procedure (TALC) to simulate a scenario in which toxic materials leach out into landfills. (Schmidt 2003, Gang Townsend 2003) These tests show that lead and other toxic metals in e-waste do leach. We will write a custom essay sample on The impact of the electronic society or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This Is an environmental hazard that can not be ignored, however, alternative ND-of-life options are yet to produce a cure all solution. Ho_gets_the_trash. Jpg Who Gets the Trash? Sedgwick, Philippe. Basel Action Network: Vital Waste Graphics. 2004 http://maps. Grid. No/go/graphic/whets_the_trash No Easy Answer Electronic-waste recycling flow exemplifies the pattern of technology and material flow In the world economy. When American consumers chose to recycle their computers, they must pay an Intermediary company to pick-up their computer. This intermediary company then sells the computer to e-waste recycling operations, mostly in South and East Asia. In 2002, the United States sent 10. 2 million computers to the region, mostly China. Lies 2004) Recycling operations present challenges and opportunities for developing nations. E-waste is a source of electronic parts and valuable metals for reuse. Of the world tantalum stock, 24% Is from recycled sources (Berger Hayes 2002). These plants are provide employment waste-jpg impoverished regions. (lies, 2004) However, these benefits are at costs to human and environmental health. Recycling computers is a physically complicated process. Computers must be taken apart by hand, because plastic and metals are often combined. Toxic metals can contaminate if not handled properly.When toxic materials are not fully separated, they can return to the market in unexpected forms. Toys and other products made from Improperly recycled plastics can contain traces It is a high cost industry, and is only profitable in Asia, because laborers work for very low wages. If recycling operations were to succeed in developed nations, governments would need to subsidize the process. (Lies, 2004) Environmental Injustice is the systematic imposition of disproportionate environmental costs and shards on geographically, culturally, ethnically, or temporally defined groups.Is the e-waste recycling stream a driver of environmental injustice? The positive consequences of electronic waste are greater employment, raw materials, electronic parts, and improved infrastructure within the countrys institutions. However, these benefits are concentrated in the hands of managers and the affluent classes within societies. Like coolant mining in the Democratic Republic of the Congo, hazardous employment is perceived as an improvement over no employment. This is the result of conscious poverty.

Digital Marketing Management Communications -Myassignmenthelp.Com

Question: Discuss About The Digital Marketing Management Communications? Answer: Introduction: Water purification system can be seen as a mean to popularize the social related consciousness of firms in the worldwide countries (Tai Chuang, 2014). Social responsibilities are one of the most happening things in contemporary business. Firms do such activities to further its business by inspiring the perception of customers that are increasingly becoming driven by social related awareness. Social works are like the marketing stunts that firms use to have a competitive edge over its competitors (Tai Chuang, 2014). The main highlights of this report are the digital marketing communication and the promotional plan for the Water Purification Station based in Melbourne Australia. The first part of the reports contains the background information on the topic of concern. It is followed by the research method that shows the usage of primary data collection method with the help of qualitative analysis. This is further followed by the current value analysis and the marketing promotional pl an for the chosen Water Purification Station based in Melbourne. The main aim of this report is to promote the significance of Water Purification Station to the people of Melbourne by citing the betterment of such concept in regards to the improvement of humanitarian and community welfare. Brief explanation of the service or the product: Water is collected from various resources that include but is not limited to by the Rain Water. There are many other sources as well, which means that the generated or the collected water may be contaminated with few elements that can effectively harm the health of common people. Such contaminations are needed to be removed from the collected water of different resources to make it a safe drinking water to a maximum possible level (Awad et al., 2014). Suspended solids, undesirable chemicals, biological and gases contamination are the few such harmful contaminations that are needed to be removed from the drinking water (Awad et al., 2014). According to Baltes (2015), digital marketing promotion of a business may produce a much better impact of it on the target community. Noting the importance of digital marketing from the quoted fact, it can be said that Water Purification Station need such promotional strategy to make a large number of customer aware of it. A concept is an innovative approach towards a better placement of the business related to water purification. Target market: The target market with the digital promotion of the Water Purification Station will be the people those who are residing in the Melbourne cist and in its suburbs areas, traders that do supply the purified drinking water to the market and the online customers who may wish to avail the product of Water Purification Station. A very large population of Melbourne prefer drinking the safest and the healthiest water. In that regard, the target market will be designed based on the geographic and the psychographic segmentation (Kim Lee, 2015). The geographical segmentation will help to cover the people who reside in the city and the suburb areas. On the other hand, the psychographic segmentation will help to influence the people based on their lifestyles, attitudes, personality and the class. Current value brief: The Water Purification Station maintains a high integrity and the quality while providing the safest and the innovative drinking water to the people. As opined by Espejo Dominici (2017), the production cost, the value of the product for the customers and its market values collectively form the value of a product. In the light of the quoted fact, the current value of the Water Purification Station is high as it offers innovative products to customers that also justify the price tagging. Water treatments technologies are now growing rapidly and have hit an estimated $7 billion in 2016 (Tong Elimelech, 2016). It is further expected to touch the figure of $11 billion at the global level by the end of 2020 (Tong Elimelech, 2016). The Water Purification Station" has its competitors as well that includes but are not limited to Water Treatment Service, Water Treatment Australia Pty and Chemtex Speciality Ltd (Radcliffe, 2015). The future prospects for water cleaning services are good. The Water Purification Station just requires being innovative, which will provide a much-needed flexibility with the changing perception of customers and the uncertain legal policies of the local government (Liu et al., 2015). The use of innovation will help it to understand the factors that drive customers while they intend to purchase the drinking water. Moreover, they will also be able to identify the appropriate market segments where it can actually create values with the product line or the service (Liu et al., 2015). Innovation is also required in reducing the water wastage from the water cleaning sites. These are some ways that can help the concept to prove its values to the target customers (Naranjo-Valencia, Jimnez-Jimnez Sanz-Valle, 2016). Data collection methods: Data are collected through two methods that are commonly known as primary data collection method and the secondary data collection method. Primary data can be defined as such data that are not yet published to make it accessible. Secondary data are basically the information that is gathered from the different secondary resources like the books, the journals or the government and the company reports (Palinkas et al., 2015). In order to understand the market more appropriately, the researcher has used both the methods. The researcher has used the interview and a descriptive survey to collect the information. The researcher has also considered the various secondary resources to have a good understanding of the market values of the water purification business. Such resources include the books, the journal articles, government the company reports and the case studies related to water purification. Focus group has also been set to collect primary data. The selected focus groups share common ideas while collecting the primary data. A Case study analysis: Case study analysis can be a very effective mode of collecting the data as such case studies are related to different other organizations that have used the digital marketing to promote the concept of water purification. Such case studies do also help to understand the importance of brand values of organizations, values of the customers and the value proposition (Yazan, 2015). It is one of the methodological approaches that are constructed with the help of qualitative manner. The research team has researched the few case studies to have an in-depth analysis of the subject topic. The researchers have rather focussed on a single event and have conducted a complex analysis in context to the organization. The information has been gathered from various sources. A Descriptive survey: The researcher has used the standard questionnaires to conduct the descriptive survey. The survey has been conducted on those buyers who are very conscious at the time of purchasing the drinking water. Customers are now getting aware of the several health-related benefits, which is why many of them have their concerns about safe drinking water. They also do some research to find the best possible product according to their needs and to select their choice of brand (Thewes et al., 2014). The survey has helped to understand the customer behavior, brand preferences, and the competitor proposition. The survey has been conducted with the 45 randomly selected customers. They were being asked to answer the 12 questions during the survey. The method for selecting the respondents was the simple random sampling. The survey has been analyzed with the help of qualitative research analysis technique. Interviews: Interviews are another very good way to grab a very good in-depth analysis of the subject matter. This is so because it helps to interact with the higher officials like the middle management or the project-in-charge. Moreover, their views have added the list of information, which helps to analyze and compare the collected data from the different resources (Janghorban, Roudsari Taghipour, 2014). The researcher has selected the three of the project representatives of the Water Purification Station. They were interviewed on the 6 open-ended questions to get enhanced information on each of the question. Explaining the current perceived values of customers for Water Purification Station: The value in the market for a product or a service can only define the perceived value of customers in relation to the particular product or the service (Carlson, OCass Ahrholdt, 2015). This can be evaluated based on various factors like finding the difference between the cost of production and the customers perception. Companies with a lesser difference in regards to the product cost and the customer perception will have the better advantage (Carlson, OCass Ahrholdt, 2015). Perceived value can be further understood with the help of two terms the total customer benefit and the total customer cost. Total customer benefit is associated with the economic, functional and the psychographic benefits that customers expect from a product or a service (Carlson, OCass Ahrholdt, 2015). The total customer cost is related to the expectations that they develop in regards to a product or a service (Carlson, OCass Ahrholdt, 2015). The Water Purification Station has shown its utmost effort in satisfying the total customer benefit and the total customer cost. They have tried to attain the total customer benefit by offering the most innovative product or service to present to them the safest drinking water. The proposed digital plan for marketing is one of such examples that have helped to maintain the total customer benefit. On the other hand, they have tried to offer the most affordable and the justifiable pricing to its different products or the services. This means that a high in quality products or services have been offered at the justifiable rates. This clearly proves that the Water Purification Station has so far been successfully maintaining the total customer benefit and the total customer cost. The use of innovative technology to produce the purest the safest of water and the use of online marketing strategies to reach to a wider customer base just show the strategic capability of the Water Purificati on Station. The existing value position of the Water Purification Station: Cash cows: The healthy drinking water has a large market share but may still be termed as a no-growth industry. This is due to a fact that very few customers are serious about healthy drinking water. Most customers may not have the same feeling regarding the importance of having the safest water as they might not be aware of the differences between the unhygienic water and the healthy drinking water (Gito Kumar, 2014). The concept of the Water Purification Station is in an immature stage; however, the organization is making good revenues by distributing water through bottling in the different parts of the city. Stars: It covers the product that belongs to a growing industry and with high market shares (Gito Kumar, 2014). The proposed product or the service may have a better prospect in the nearing future as customers are now getting aware of the harmfulness of unhealthy drinking water from the different media resources like the newspaper articles. Moreover, more such customers will grow in future, which means that the different water purification related products will evolve in the nearing future. Question mark: It defines a low market share in a high growth market (Gito Kumar, 2014). The Water Purification Station needs to invest significantly to enhance its marketing capability as this may help to provide an increased customer base in the future ahead. An increased customer base will also improve its market shares, which is very necessary for a sustainable business. Dogs: It is termed as the marketing sectors that are flat and have products with low market shares (Gito Kumar, 2014). It further means in the in the context of the company that it is important for it to avoid targeting those customers who have less or probably no ideas on the importance of having a healthy drinking water. Product life cycle (PLC): This defines the stages, which a product or a service experience after being launched in the market (Guo, 2014). The first stage of it is the introduction where the product has been planned for a digital marketing promotion by the Water Purification Station. The product is new because of the innovation, which has been planned by the company to present a high in quality drinking water to customers. In the Growth stage, the sales of the products will become faster. The product will probably be able to satisfy its target customers by fulfilling the total customer benefit and the total customer cost. In the maturity stage, the sales of the product will reach its maximum heights. The product will then witness no significant jump in the sales with the consecutive passes of times. Market saturation is bound to happen and will occur for various obvious reasons that also include the demand for a more advanced product in regards to the safety level in drinking water. The decline stage is the last stage where the sale will begin to fall, which means the "Water Purification Station" will have to decide whether to extend with the same product with a fewer of modification or launch a completely new concept. Value positioning canvas: The Water Purification Station can use the value positioning canvas to position the proposed products or the services in a more convincing way to enhance its appeal to the target customer. The positioning can be targeted to the customers based on their geographic and psychographic group of people. The proposed value positioning can be displayed on the official website of the company where the online customers will be able to understand the importance of the product or the service for them. The value positioning can be divided into two segments such as the products or the customers. The products will contain the benefits, features and the experiences. The customer segment will include the needs, wants and the fears. Digital Marketing Plan: To provide innovative products that support improvement of community welfare To attain a 3% market shares with the healthy drinking water To gain at least a 5% of customer base from the target communities To promote the service by with the help of implementing a digital marketing plan Approximate budget: Advertisement resources Expected expenses Website advertisement Domain name $190 Software $250 Testing of the software $290 Advanced customization of the website $148 Social media advertising Twitter $24 (for every month) Instagram $29 Facebook $ 27 (per month) YouTube $46 Online advertising SEO $145 Content writing $180 PPC advertising $134 Total AU$1463 Table 1: Expected budget for digital marketing (Source: created by author) Marketing mix: Product: The proposed product of the digital marketing plan is healthy drinking water in the various forms that are available in the market. The purification station has used innovative technologies to improve the safety level of the drinking water to prove its competency in the market and to have a sustainable business practice. Place: The product will primarily be offered to the people living in Melbourne and its suburb areas. The product will be distributed in different ways that also include approaching the traders that are already in the market through different ways of selling the drinking water to customers. Price: Price range will be kept at the justifiable level to remain competitive as the competitor companies may find this difficult to bring such innovation at the offered price of the Water Purification Station. Promotion: This is very important and will be done in numerous ways like the customization of its official website, online and the social media advertising. The social media advertising will be done on the different platforms like Facebook, Instagram, Twitter, and YouTube. Online advertising, on the other hand, will be done with the help of Content writing, SEO and PPC advertising. Brand value analysis: This can be done in four phases. In the first phase, a research will be required on the customer responses (Hanssens Pauwels, 2016). This will help to find whether the different promotional messages used in the digital marketing plan, have received the expected response or else. In the second phase, brand relevancy will be analyzed. This means whether the launched product is relevant to the customer needs (Hanssens Pauwels, 2016). The market performance will help to get an idea of the product's relevance level. In the third phase, the evaluation will be done on the total customer benefit and the total customer cost (Hanssens Pauwels, 2016). This will shed light on the influence that the product has created in the market. The last phase will include a contribution from the management, which will decide on whether to continue with the same product or to bring a slight change to enhance its appeal to the target customer (Hanssens Pauwels, 2016). Competitor analysis: Competitor Products Unique Selling Point (USP) Marketing Chemtex Speciality Ltd Mineral water for drinking packed in bottles Have rich water solution system Provide water in different sizes Distribution channel management Not very active in marketing activities Water Treatment Australia Pty Healthy waters for drinking, packed in bottles as well as in containers Have the largest market share It uses the newspaper marketing strategy Water Treatment service Mineral water for drinking purpose and water purifiers Packaging style Use five different packaging styles Use mainly the online marketing tool Table 2: Competitor analysis (Source: created by author) Conclusion: To conclude, the business prospect with the launch of the product may take a little longer to generate the expected results for the Water Purification Station. This may be for a low rate of awareness regarding the healthy drinking water. 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